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Apartment, Retail Complex Proposed in Upper Macungie

A developer has proposed building 450-unit luxury apartment and retail complex at Cetronia and Schantz roads in South Whitehall and Upper Macungie townships.

A developer has proposed building a 450-unit luxury apartment and retail complex on fields at Cetronia and Schantz roads in South Whitehall and Upper Macungie townships.

KRE, of Bridgewater, N.J., presented a preliminary sketch plan Wednesday to the South Whitehall Board of Commissioners that includes a gated, four-story apartment complex of one- and two-bedroom apartments that would rent for $1,300 to $1,600.

The design includes a clubhouse, private road, 30,000- to 40,000-square-feet of retail space that could house a high-end grocery story, such as Whole Foods, and two retail stores or restaurants, according to Tom Gough, director of development at KRE.

Since the apartment buildings would have elevators, Gough told the board, they would be suitable for an elderly population.

"We looked at the demographics in the area and [what] doesn't seem to be served is rental living for the elderly. Most of the apartments we've seen are all walk-ups," he said.

Gough said after the meeting the apartments would not be designed exclusively for an older population, characterizing them instead as luxury apartments for young professionals and others.

Gough told the board he did not anticipate many school-aged children in the complex because it only has one- and two-bedroom apartments.

"We don't see any negative impact to the school system, creating overcrowding or creating a real need for expansion to the school system," he said.

The complex would be designed for walkability to the retail center and the nearby medical centers at OAA Orthopaedic Specialists on Cetronia Road and the St. Luke's Hospital Health Network center under construction in the former Expo building.

Gough noted KRE's Madison Farm apartment project underway in Bethlehem Township is across from St. Luke's Riverside campus, which has contributed millions of dollars to improve nearby roads over the next five years.

KRE recently completed Parkland View apartments across from Jaindl Elementary School in Upper Macungie.

The latest project would be built on the Bortz tract, which KRE bought from developer David Jaindl.

Parkland Parent February 25, 2013 at 03:37 AM
Seriously??!!!! Are they KIDDING??!!! Dear God, it may really be time to get out of this area. That intersection is already a death trap and I am still amazed that they actually are putting homes on Schantz Rd now, how long until they need a traffic light at that intersection? It is already horrible and I light is going to have to be mandatory. Not sure who wants to look at Rt 78 or Schantz Road from their backyard, who would buy those homes! If UMT and S. Whitehall approve this, they are all insane. Whole Foods? Yeah, would be nice, but NOT IN THAT LOCATION! Between this and the proposed Target on Krocks! I loved the quote "1-2 bedroom apartments, not many school age children" LOL!!! Sure....get ready for 50+ kids in a class. Some buildup was nice, but this is OUT OF CONTROL. Rubber stamp time baby! I BET this is APPROVED. Just watch.
Ala58 February 25, 2013 at 05:54 PM
I agree with Parkland Parent. Isn't there enough Suburban Sprawl in both townships! The roads cannot accomicate this and already are dangerous. I love how when a homeowner needs a common sense variation to zoning they are put through hardsghip to get it but these big developers come in and the townships lay down and die. time to leave for a better quality of life than these two townships offer.
Pat Satkovich February 25, 2013 at 08:50 PM
I agree - area doesn't need any more housing let alone apartments that will rent for $1300-1600 per month for a one or two bedroom - really! Let's not rubber stamp this through - SWT and UMT are NOT what they used to be!

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