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Parkland School Board to Weigh Bus Ads Tonight

The Parkland School District has been considering putting up ads in school buses as a way to bring in new revenue and balance budgets.

 
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Parkland School District officials are exploring whether to put magnetic ads inside the roof line of its fleet of buses, as a way to raise revenue.
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The Parkland School District is moving forward with plans to possibly sell ad space inside its school buses as a way to raise revenue for the district and balance its budgets.

The school board will review an agreement in connection with the bus ads at its meeting tonight, Jan. 17, at 8 at the administration building. The board will also look to establish a committee that would review ads before they are put up in buses.

Patch told you about the district's initiative in October. At the time, district spokeswoman Nicole McGalla said Parkland officials were exploring opportunities to contract with a company to develop ads that would be geared toward health, nutrition, higher education and safety.

The board's building and grounds committee had looked at a sample magnetic ad that would be placed at the inside roof line of school buses, if the initiative moves forward. 

The board's meeting will be preceded by a workshop at 7 p.m.

Related Topics: Parkland School District

Chuck

10:09 am on Wednesday, January 18, 2012

I don't think this is a bad idea. Why not let companies who's products parents already buy for their kids advertise. Why not even on the outside? I am sure places like Staples would jump at this idea.

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