Allentown, Pa. – After several years of working individually with clients across the Lehigh Valley, Joe McDermott of McDermott Communications and Todd Greb of Blue Dot Graphics have formed a new marketing communications partnership to provide services to clients throughout eastern Pennsylvania and beyond.

From web design and development to traditional print collateral, jMcD. Associates will provide a full array of cost-effective marketing outsource resource for the small and growing business or organization throughout the region, McDermott and Greb said.

“While working with our own clients both Todd and I have found a real need for this type of ‘one-stop resource’ for the businesses and organizations that have a distinct need for marketing communications but are not yet ready to hire a full-time marketing specialist or team,” McDermott said.

“We can help them meet those needs by providing a contracted service for a pre-determined number of hours each month and help them avoid the unnecessary costs that a full-time employee would bring, such as benefits, vacation time, pension contributions and even the software rights required for the creative component in any campaign,” he continued. “In addition, we can come in without the overhead of a traditional agency and save our clients on the hourly rate that a larger firm would charge.”

jMcD. Associates offers a full slate of copywriting, graphic design, web development and other marketing services on both a contract and project basis to help clients reach their audience, build their business and achieve the success that lets the them focus on the important things – their own customers.  Services include but are not limited to, booklets, brochures, website development and design, print and electronic newsletters, news releases, media relations, print advertisements, promotional materials, direct mail and more.

As a former journalist who built a reputation for grabbing the attention of the reader with accuracy, punch and thoroughness, Joe McDermott brings a fresh style and renewed vitality to your story. As an experienced corporate communications professional, McDermott worked for the City of Allentown and the Lehigh Valley Economic Development Corp. before starting his own business, where he works for numerous businesses and organizations across the Lehigh Valley.

Todd Greb specializes in all forms of print design for every medium, including logo and branding packages. Todd brings over 15 years of graphic design experience with him to all projects, including time spent at The Rodale Institute and Cedar Crest College, before starting his own design firm in March of 2008. Since then, Blue Dot has assisted many businesses in multiple industries with their marketing and print/graphic design. Design projects range in size from business cards, brochures and sell sheets to annual reports and magazine layouts.

“We tell your story in an informative, entertaining and meaningful style and we know that to stand out, your story – whether in a brochure, a marketing piece, advertisement, sales letter or on a website — has to be sharp enough to get to the point quickly and keep the reader from turning away before you have a chance to make your case,” said Greb. “You need the right words, in the right order, with the right design. That’s what we do.”

Web development services are provided by Mark Koberlein of Code Paint LLC, co-creator of the innovative MenuGenie.com service as well as a full portfolio of high-profile sites for clients throughout the Pennsylvania/New Jersey area.